tempting your taste buds

the Mediterranean Taste

Genuine Food Products Straight to you

Our Vision

We strive to be the benchmark for other food processors and importers, offering our customers the highest standards of quality and taste in a wide selection of Mediterranean delicatessen.   

Mission Statement

  • To excel in the production, storage and distribution of a selection of high quality products inspiring and exceeding our customers taste and expectations.
  • Maintaining the highest standards of excellence in the daily operation of our business
  • Engage our trade partners and customers in a mutual relationship making our products their natural first choice

our history

Late 1930
The Beginning
Humble Beginning


The Micallef family have a long tradition in providing local produced delicacies to the local market. It all started in the late 1930 when Kalcidon Micallef started to sell from his cart and horse a selection of preserved salted food items available in those times  mainly in the village of origin Zebbug, Malta.

Start of a Business

The business was taken up 1950 , when his son Emanuel joined his father and commenced manufacturing Helwa tat-Tork, based on an old recipe passed from generation to generation in the Micallef’s family. Il-Helwa tat-Tork which starting carrying the Camel logo become the leading brand and a household name in the islands of Malta. Emanuel,in later years ,was joined by members of the family, expanding further the range of products including a  variety of mediterrenean cuisine products ranging from locally produced Bigilla, a variety of flavoured dips and a range of cheeses. The firm also embarked on the importation of a number of quality products to compliment their range of local produced portfolio.

Camel Brand Marketing Co. Ltd

In 1995, the company moved to larger premises Zebbug to accommodate further the production and storage of an increased volume due to high demand  of their products in the local market.

A new company Camel Brand Marketing Co. Ltd was created to handle the selling, marketing and promotion of the now ever expanding range of locally produced and imported products in the dry and chilled range.



The rapid expansion, as the leading manufacturer of Mediterranean delicacies, necessitated in 2019 ,that the company moves to bigger premises in Handaq. The spacious three level premises with a total floor space of over 7500 square metres enabled the company to build a state of the art facility incorporating the latest technological advanced production machinery plant.  The warehousing of dry and chilled products  and their  logistics ranks as one of the centre of excellence in the local food processing industry in Malta.